Established in 1968, Sterling Cooper & Partners (SC&P) is one of the leading advertising agencies in New York, NY and is the result of a merger between Sterling Cooper Draper Pryce (est. 1963) and previous competitor Cutler Gleason and Chaough. SC&P’s current list of clients includes Chevrolet, Mohawk Airlines, Manischevitz Wines, and Ocean Spray and Sunkist (which is a conflict of interests). When first merged, the agency attempted to adopt Sterling Cooper Draper Pryce Cutler Gleason and Chaough as a name and SCDPPCG as an acronym but soon after settled on the name Sterling Cooper & Partners honoring the original partners, Bertram Cooper and Roger Sterling Sr. (current Roger Sterling’s daddy), who had founded the Sterling Cooper Advertising Agency in 1923. Yesterday, the agency introduced its new logo through a press release issued for immediate release. No design credit was given.
Via Brand New